🔍 Stop Guessing. Start Testing Smarter.

Ever feel like your ad tests are just noise with no real learning?
The Paid Ads Testing Tracker by Learning Phase helps you cut through the clutter — giving you a structured, hypothesis-driven way to test ads, analyze what works, and scale what matters. Whether you’re spending $500 or $50,000/month, this tracker helps you think like a scientist, not a gambler.

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✅ What is Inside?

• Categorized A/B test input tracker (platform, variable, PIC, setup score, etc.)
• Hypothesis-based framework to guide why you’re testing
• Columns to monitor CAC, ROAS, CTR, and other metrics
• Built-in scoring system (Business Impact × Ease of Setup = Test Rating)
• Confidence scoring to filter signal from noise

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🧠 This can help you do the following

• Run faster, more structured A/B tests
• Align teams with clear hypotheses and outcome tracking
• Extract learnings, not just data, from ad experiments

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🧑‍💼 This is for you if you are…

✅ Growth marketers running multiple paid channels
✅ Solo founders or operators testing ads themselves
✅ Media buyers seeking clarity in their test setup
✅ Teams aiming to document and learn from every test

🚫This is NOT for…

❌ Anyone not actively managing or optimizing paid ads
❌ People looking for automated ad management tools
❌ Those unwilling to test, iterate, or log their learnings

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🎁 Bonus

• Comes pre-filled with real test examples (from Meta & Google SEM)
• Includes columns for significance score, test findings, and action steps
• Adaptable to your own experimentation style

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